Project Cane Changer Launches in Tully
This article was originally published in the Cassowary Coast Independent 11 May 2017
A few weeks ago, the growers of Tully and their families rallied to the Tully Sugar Rec Hall to celebrate the efforts of the past season. Many awards and prizes were presented. It’s a proud place, Tully, and that was clear for all to see on the night.
The evening also marked the official launch of the Cane Changer project in Tully.
Project Cane Changer is an initiative led by CANEGROWERS, funded by the Queensland Government Department of Environment and Heritage Protection, that is designed to better understand the day-to-day challenges faced by growers, and to recognise, value and accelerate their efforts to adopt farming practices that help protect the land, and subsequently, the Reef.
For many growers, it is about setting the record straight. It’s about better telling the growers’ story. It’s about showing how the cane industry responds to challenges.
Cane Changer works with growers and other industry groups to implement several ideas that are based on behavioural science to build better recognition of growers, capture and communicate the grower story, and enhance the generation and sharing of new ideas for improving the industry.
One of the features of the project is to partner with local newspapers and media outlets to communicate updates and progress about the project. The Cassowary Coast Independent has kindly agreed to publish regular project updates every two weeks right here in the regional pages.
This is where project information will be shared and people can learn more about what’s going on.
For example, one of the early strategies of Cane Changer involves growers signing up to the project through a ‘Cane Changer Commitment’. The commitment asks growers to write down the new practices they have adopted on their farms, and commit to best management farming practices into the future.
At the launch of the project, 20 growers signed up to Cane Changer on the spot. Many more have signalled they will sign up in the coming weeks. Still more will be required to tell the Tully story.
The Project team is interested in meeting with all growers who are keen to share their story and want to set the record straight. To find out more, speak to your local CANEGROWERS office or head over to www.canechanger.com to get in contact.